January 2026
LGPS brand and website resources
Launch material
Please use the launch materials below to let your employers and members know about the new brand and website
Download
February 2026
Information for employers
This a three page PDF document to help you inform your employers about the new brand and website.
March 2026
Email footer
Include the footer in your email signature. You and your employers can use it.
April 2026
Email footer - version 2
An alternative version of the footer for funds to use if they have their own member website. You and your employers can use it.
May 2026
Animated social media banner
Use this on your Twitter, LinkedIn and Facebook channels. Please encourage your employers to use it too.
Logos and brand guidelines
We have updated the LGPS logo. It is imperative that the new brand identity is applied correctly and consistently by all local pension funds. To help with this we have provided brand guidelines which outline when to use the different versions of the new logo and in which format.
June 2026
Brand guidelines
This is visual representation explaining our key objectives for, and the benefits of, the new website. You can use this on your fund website and/or in newsletters.
July 2026
A complete set of English and Welsh logos
This a three page PDF document to help you inform your employers about the new brand and website.
McCloud
The LGPS regulations changed from 1 October 2023 to remove the age discrimination identified in the McCloud ruling. Please publicise the McCloud section of the member website to your employers and members.
Member video embed code
September 2026
Embed Code
For the eight videos on the member website. Welsh and English versions included
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